Privacy Policy

How we handle your data — no funny business.

Who we are

Cinepups Ltd is a camera rental company based in London, UK. When we say “we”, “us”, or “our” in this policy, that's who we mean.

If you have questions about this policy, get in touch at hello@cinepups.com.

What we collect

We may collect the following information when you use our site or services:

  • Contact details — name, email address, phone number, and company name when you submit an enquiry or booking request.
  • Rental information — details of the equipment, packages, and dates you select through our package builder.
  • Usage data — anonymised analytics such as pages visited, browser type, and device information to help us improve the site.
  • Cookies — small files stored on your device. We use only essential and analytics cookies. No advertising trackers.

How we use it

  • To respond to your enquiries and process rental bookings.
  • To build and send you a quote for your selected package.
  • To improve our website and the rental experience.
  • To communicate important updates about your booking or our services.

We will never sell your personal data to third parties. Full stop.

Who we share it with

We may share your information with trusted service providers who help us run the business — for example, our email platform or payment processor. These providers are contractually bound to protect your data and only use it on our behalf.

We will never share your information for marketing purposes without your explicit consent.

How long we keep it

We retain your personal data only for as long as necessary to fulfil the purposes outlined above, or as required by law. Enquiry data is typically retained for up to 24 months after your last interaction with us.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data.
  • Object to or restrict certain processing.
  • Request a portable copy of your data.

To exercise any of these rights, email us at hello@cinepups.com. We aim to respond within 30 days.

Security

We take reasonable technical and organisational measures to protect your data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.

Last updated: April 2026